Scoring with the Net - the Cybermarketing of English Football Clubs
نویسندگان
چکیده
In the past eight years, English Premier League football has become increasingly commercial, and there has been a consequent growth in the importance of club marketing. The Internet and cybermarketing have simultaneously developed as commercial phenomena over
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ورودعنوان ژورنال:
- Electronic Markets
دوره 10 شماره
صفحات -
تاریخ انتشار 2000